Replay: what UK companies should know
What Replay licenses, its price bands by company size, its typical upfront payment plus a perpetual revenue share, and what a UK company should check first.
Checked 19 October 2026 · Independent profile · TydeX is not affiliated with Replay
At a glance
- Type
- Direct buyer
- What it takes
- Code and commits, Decision threads and support history, Financial, CRM and sales records
- Who it accepts
- Statuses not stated · Price bands start at 20 employees. Headcount is a proxy · US focus · Its website terms say the site is for use by persons located in the United States
- Published range
- $10k+. $10k to $100k (20 to 50 staff), $100k to $1m (50 to 250), $1m+ (250+)
- How it pays
- upfront, revenue share, recurring. Typically an upfront cash payment plus a perpetual revenue share
- Who de-identifies
- Buyer
- Exclusivity
- Not stated
Key points
- Replay values a company's operating data, de-identifies it and licenses it to frontier AI labs.
- It publishes bands of $10,000 to $100,000 for 20 to 50 staff, $100,000 to $1m for 50 to 250, and $1m+ above that.
- It typically pays upfront plus a perpetual revenue share, and its example licence has a perpetual term.
- Its website terms say the site is for people located in the United States.
About Replay
Replay "values your company's operating data, strips every name and identifier, and pays you to license it to frontier AI labs" (Replay). It is linked to Sunset, a US service that helps founders wind down startups: Replay's founder says he started Sunset, which "has helped thousands of founders wind down their companies" (Replay). Its website names more than one legal entity, including Replay Data, LLC, a Delaware company based in Brooklyn, New York (terms).
What Replay takes
Replay licenses historical operating data, including code and commits, decision threads, financial records, support history, CRM data and sales conversations. It says "only de-identified data is ever licensed", and that "your data is only sold to frontier AI and data labs", never "to foreign adversaries or resold through brokers".
Who it accepts
Replay works with companies in any industry. Its published bands start at 20 employees, and it says "headcount is a proxy": it also weighs years in operation, industry, the apps used and how much data each holds.
Its website terms say: "We provide the Website for use only by persons located in the United States." Its valuation form also asks what share of your work communications is in English.
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Prices and payment
| Company size | Published band |
|---|---|
| 20 to 50 employees | $10,000 to $100,000 |
| 50 to 250 employees | $100,000 to $1m |
| 250+ employees | $1m+ |
Replay says its offers are "typically structured as an upfront cash payment plus a perpetual revenue share". It describes the process as "four steps, 120 minutes of your time": valuation, offer, de-identification and payment.
How it handles your data
- Replay exports and de-identifies the data itself, removing "every category of identifying information". It claims coverage of more than 60 categories of personal data.
- Every engagement runs in its own isolated environment.
- Its data privacy page says the deal is a licence, not a sale, that you confirm you own the data, and that if you decide not to continue, your data is deleted from Replay on request (data privacy).
- An example licence on its buyers page has a "perpetual term, allowing training, evaluation and model development".
What a UK company should check
- Eligibility. Its website is for US-based users. Ask whether Replay will contract with a UK company.
- Perpetual terms. A perpetual revenue share and a perpetual licence term mean the buyer's rights never end. Understand what you are giving up.
- Revenue share. The percentage, how it is reported and how often it is paid.
- The contracting entity. Its site names more than one company. Confirm which one you contract with.
- Governing law. Its website terms use New York law, with arbitration. Check what the licence agreement uses.
How Replay compares
Replay is one of the few buyers to publish price bands by company size, and its bands are a useful benchmark: our data value calculator uses them. Its perpetual terms are the main trade-off. Compare time-limited options, such as SuperAnnotate's, in our buyer directory.
Questions
How much does Replay pay?
Replay publishes bands by headcount: $10,000 to $100,000 for 20 to 50 employees, $100,000 to $1m for 50 to 250, and $1m+ for 250 or more. It says headcount is only a proxy.
How does Replay pay?
Replay says offers are typically an upfront cash payment plus a perpetual revenue share. It does not publish the share.
Does Replay work with UK companies?
Its website terms say the site is for use only by persons located in the United States. Ask Replay directly whether it will contract with a UK company.
Sources
Our research is general information, not legal, tax or financial advice.
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